In 2023, introverts are embracing new strategies for content marketing. This article explores the unique approach introverts can take to excel in the digital landscape.
By leveraging their strengths and focusing on quality over quantity, introverts can develop a content marketing strategy that resonates with their audience, establishes meaningful connections, and drives success in an increasingly competitive online world.
Transcript
[00:00:00] Misbah: So about seven years ago, I started
paying attention to what makes content creators successful and what are the
personality traits that they have. And thankfully, I’ve gotten to kind of be
around one and work in a startup fashion for several years with a few of these
creators. And so it’s given me a lot of context as to how they lean into their
personality types.
It’s like if you’re an extrovert, you have an advantage when it
comes to making videos and. Maybe speaking publicly, one of the things I wanted
to do is focus on content strategy for introverts. And the reason that I’m
doing this is because I myself identify as an introvert. I know that I’ve done
certain things like podcasting or making YouTube videos even that make me seem
like I’m an extrovert.
But really at my core, I’m an introvert. So one of the things I
wanted to do, because I do think that the content strategy has to be different
than it is for people who are even slightly more. Extroverted because they can
just produce a lot more volume in a lot of different platforms. And so we
really have to think about, okay, where is it most advantageous for us to
create?
Because I’ll be honest with you, I had to prepare. For this
video, I really wanted to not look like shit, right? So I trimmed my nails,
touched up my beard a little bit, put some chapstick on. But you gotta think
about some of these things versus if you’re an extrovert, you record and you
have this like vlog feel.
That’s just fun to watch. And we all have that friend who would
be really fun to watch, maybe in those formats. But as introverts, it can feel
sometimes like. There’s not really many content platforms that are advantageous
to me, but I would disagree, and I wanted to point out what I personally would
think is the most effective way to spend your time as an introvert, whether
you’re a business owner or solo.
Preneur or a content creator, whatever, you need to kind of
prioritize your time when it comes to content creation. So the point is you
basically want something that there’s not a lot of barriers to entry for you
mentally to get up and do. And I think writing. Is one of those things for me
personally that I really enjoy, I think a lot of other introverts do as well.
You don’t have to be on camera for that. You can do it on your own
time. You can really kind of be in your head a little bit. But the next one is
podcasting. The reason I think that introverts make great podcasters is because
of the curiosity and the. Desire to connect one-on-one and to listen, and if
you have a desire to understand with whoever you’re talking to and whatever
you’re talking about, there’s just this magic in terms of what you can pull out
of some people in that one-on-one format.
So I realize in groups I maybe not. The best, but in a
one-on-one format in a podcast with some people. I’ve really gotten to connect,
I feel like in a really cool way. Podcasts are probably the best place to spend
your time as an introvert is because you can breathe life. Into your writing.
So if you have blog posts that you really enjoy, or Instagram posts where you
micro blog or whatever tweets that you really like to do, you can basically
bring that word for word if you wanted, or just the main ideas into an audio
format.
Now all of a sudden, you’re on Apple, you’re on Spotify, and
you’re on something that’s actually building up a catalog with content that you
already enjoy making. So it’s almost like you’re writing for your own show.
That’s just on a podcast. What I would say in the beginning especially is do
not add video if you are an introvert, because you are gonna feel too much
pressure to even record.
If that is something you have to think about, you can
definitely add video down the line and get yourself on YouTube. That’s
something I highly recommend, but to just get yourself started to get the
momentum going. There’s something beautiful about audio only. Podcasts and then
also you can double it up by basically transcribing whatever podcast you have
and some of the ideas you’re talking about.
And depending on how fleshed out that idea is, you either
re-edit, rewrite, and have something to go off of. When you are publishing a
blog post or a caption for an Instagram post or a tweet or something, an idea
that even you wanna make into a video, I think that extra round of practice
with getting to podcast about it before you jump on video and talk about it, is
huge for introverts.
It gives us kind of this sense of maybe preparation or a dry
run or practice run of some sort, so you can easily get bullet points. Once you
talk something out nowadays, and so I would recommend podcasting being the
place where things start, your ideas start, and then usually you now have a
first draft.
And so if you’re a writer, you know how hard that is to even
come up with like a first draft is the hardest thing. So instead of staring at
a blank page, you’ve got something, you talked out and you’re like, oh yeah.
That was pretty good. What I said, it looks me pretty damn good on paper. Let
me just cut this part out, that part out and you have a sound bite.
Now, to go off of another thing, I will say that if you do want
to get involved with video, let’s say short form video and things of that
nature, one way that I would recommend doing this or even long form video,
right, but short form, I say to start just because it’s a little. Easier to
dive into and maybe you wanna play that Instagram game just like everybody
else.
I know that I do. So one thing you could do with your audio
only sound bite, that’s 15 or 30 seconds. If you put it into Descript, for example,
it’s a software you now can layer on top of that. Any video that you take with
your phone, right? And it doesn’t have to be of your face like selfie style. It
totally can be of things that you are, my keyboard, my mouse, this golf ball,
just like things that are related to.
That 15 seconds, that’s all you have to create clips for. Maybe
it’s one clip, maybe it’s five clips, but now you have something where you can
get into the video game without showing your face and using your voice. I have
talked to even several extroverts where they just feel like podcasting gives
them the sense of like being able to show up in your pajamas, being able to.
Be a little bit more free than you would be if you’re on video,
because no matter who you are, we have this sense, this subconscious sense of
like, oh, I’m being filmed, I’m being observed. And it takes time to kind of
shed that. And even then, you’re still aware of it to some degree, versus when
I talk into a microphone, it just feels a little bit more intimate, similar to
me, you being kind of over my shoulder while I’m kind of writing things down in
my notebook.
For example. So there’s something about it that I think it
gives an introvert a huge advantage to being able to do solo episodes right?
And being able to control and strategize kind of those concepts. But then also
being able to do guest episodes with extroverts who will carry the conversation
for you.
They will create more content and more sound bites. And more
ideas for you because you are giving them the opportunity to do, you’re asking
them the question, you’re setting them up, you are giving them the platform to
do that. For example, on Spotify, there’s almost this album or show like feel
that a podcast has, that’s.
It’s almost encouraged for you to be like, look, this is what
I’m doing. This is what I wanna talk about and how I want to do it. Versus just
being like, oh, this is the key word that I’m gonna discuss for today, and
title it that way just because I heard that’s what you’re supposed to do. I
know some of my friends who are extroverts, like they really might enjoy the
idea of 3 million followers on Instagram and the millions on YouTube, and I
would too, right?
But there’s something about it where it would be cool to have
less but quality and kind of be a little under the radar. I don’t know if all
introverts feel that way, but I know me. I don’t want to attract too much
attention. And podcasting is the kind of thing where your friends and family,
they don’t, they’re not gonna hear about it.
Nobody’s gonna find it or hear it that doesn’t really want to
listen to it. Like YouTube, it can be served to you on a homepage and you could
leave a bad comment, whatever. But podcasts, you really have to seek it out.
And if you are listening, like I have tons of other stories on how it attracts
the highest quality consumers in terms of content.
That’s just something to keep in mind as you are considering,
Hey, I only have one hour to create content today, or maybe even for the next
couple of days. Where do I spend my time? I think getting yourself a nice
microphone, figuring out. Workflow where you can record, edit, publish is great
because especially if you do solo, you can publish up to three times per week
and get yourself to a hundred, 200 episodes.
And nowadays it’s not really about just having this guest
interview format, which I know for me, I really enjoy connecting with people
and doing it in doses that way I remember doing like, Three to five interviews
in a week sometimes, and I just felt kind of burnout from it. And so I think
like one to two per week is pretty good for me.
But I also like the idea of being able to control it a little
more by being able to do a solo episode. Yes, it’s a little bit harder maybe to
be entertaining or. To record even, or it’s not as popular at first, but again,
long term I found it to attract quality people where to me, it’s still worth
it.
There’s also this call to action thing that I find with
podcasting that’s super like unmatched in terms of people going over to your
website or going over to a landing page for an email list or whatever you’ve
got going on. People take action who, who listen to podcasts, so it’s a good
place. To be there.
And nowadays with editing software, you can cut out your ums
and uhs. You can shorten word gaps. If you talk slow, there are things that you
can lean into and really let your curiosity shine as an introvert, the stuff
you think about in your head, basically. Being able to put it out there in a
way that supports your content strategy.
So if you have any questions, make sure to drop a comment. I
appreciate you hanging out. Make sure to like this video and subscribe. Check
out all the links in the description below to check out more stuff. I
appreciate you hanging out and I will see you next time.